Why Google Still Dominates Search and Why Users Rarely Switch
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YouTubeKnowledge at Wharton
Why Google Still Dominates Search and Why Users Rarely Switch
ABOUT THE PODCAST Google remains the dominant force in search, but how much of that power comes from real user preference—and how much from default settings? In this conversation, Wharton professor Leon Musolff unpacks a field experiment that asked users to try Bing temporarily. Surprisingly, about a third chose to stick with it. The study ...
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