With his Kentucky career having come to a close, Amari Williams is realizing the impact he had on Ryder, as well as the ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

A seven-foot basketballer from Nottingham who credits his success to eating five Weetabix a day is fast on his way to a ...

has by now surely heard of Weetabix. Anyone just now learning more can thank versatile Wildcats forward Amari Williams for that. A native of Nottingham, England, Williams transferred to UK — the ...

A key member of this Wildcat team that has been powering its run is Amari Willams, who leads Kentucky with 8.6 rebounds and 3.2 assists per game. He has also had four blocks so far in the NCAA ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness ...

Amari Williams is coming off an eight-point ... between to the point where UK tries to manufacture things to get him going — beyond simply eating Weetabix for breakfast. “My teammates do a great job ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly ...