This WARC Guide provides a summary of new thinking and best practice on generative AI.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

David Tiltman and Tariq Hassan look at navigating the challenges of doing "more with less," sharing insights on how brands can thrive amid economic volatility and low growth. The current economic ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Vodafone Turkey, a mobile telecommunications company, increased sales for Vodafone Simple by encouraging current Vodafone and competing customers to switch to their service. Vodafone Turkey, a mobile ...

In the AI era, brands must adapt their go-to-market strategies to remain relevant and effective, as outlined in the Priming and Proving model developed through insights from marketing leaders. In the ...

This article describes how Bausch & Lomb, the eye health company, used heart rate monitoring and facial coding technology to test a sales tool for a new contact lens product. This article ...

This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods. It also offers guidance for brands on looking to work with ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...