WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

In the AI era, brands must adapt their go-to-market strategies to remain relevant and effective, as outlined in the Priming and Proving model developed through insights from marketing leaders. In the ...

While brands pour money into influencers and social media channels, new research indicates that Gen Z has significant trust issues with online content despite heavy use: 62% get their news from social ...

The smart TV home screen has become a universal stepping-stone in the consumer viewing experience, and, as audiences dither over which streaming app or TV service to select, it is increasing in ...

Carrefour, a retail corporation, launched a global campaign to generate awareness for the transformation at scale, improve long-term brand preference, transform consumer behaviour, and drive a ...