AOP’s Richard Reeves on why publishers need to break sole reliance on advertising
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
Proprietary tools give marketing teams the all-important edge
Avoid third-party platforms that offer selective data, says Laurence Carton of Tug Agency. Proprietary tools can give you an ...
Trump’s tariff blitz shakes markets – and marketers
Liberation Day or inflation day? Trump’s new tariffs land like a sledgehammer on global trade. Here’s what marketers need to ...
Ad of the Day: National Autistic Society’s doc-style portrait of father and daughter
The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.
3 key lessons marketers can learn from the fashion industry
Every superpower comes with an Achilles’ heel. In today’s marketing world, two dominant forces – advanced mark eting sciences ...
Ownership and copyright of AI created artworks: where do I stand legally?
Creators are finding that the copyright laws that protect their work do not stand up well to AI models. In this guide, we ...
Inside Uber’s bold attention economy drive
Uber Advertising boss Paul Wright and Lumen Research’s Mike Follett tell The Drum why the transportation company has hitched its wagon to an adland theme in the ascendency: attention.