The CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheting tariffs, consumer pullbacks and stalled ...

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more ...

"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the ...

Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical ...

The creative, developed in-house and with Campbell Ewald, runs in New York State, Canada, the U.K. and Australia.

Milieu said Griffiths' experience in developing marketing accountability systems and blending tech with media insights will ...

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Los Angeles creative agency Saylor, which creates campaigns for entertainment brands, has launched Elevado, a creative studio ...

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The company, part of South Korean-based Daedong Corp., has been selling equipment in the U.S. since the 1980s.

The Oregon legislature is mulling a bill that would force large tech platforms like Google and Meta to compensate Oregon news ...