Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

Western clothing brand Tecovas today, March 10, announced its latest marketing play: a 14-minute short film written and directed by Jeff Nichols, the critically acclaimed filmmaker behind films ...

To realize its follow-up to “Mom Song,” a memorable bit of marketing from the 2010s, Old Spice officially licensed Boyz II Men’s iconic “End of the Road.” The aptly-named R&B group’s lyrics have been ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

The brand is working with influencers and creators to promote the return of its Best Deal Ever promotion.