Aampe, in partnership with Business of Apps, is hosting an online session on May 6th examining one of the more consequential shifts underway in app growth: agentic AI and what it actually means for ...

As app discovery expands to AI search tools like ChatGPT, one question is becoming harder for marketers to ignore: is their app being recommended at all? In a recent AppTweak poll, 41% of app ...

The mobile app market continues to grow with thousands of new apps launched every year, but those at the very peak of the market have not shifted much over the last half decade. At the very top, the ...

The finance app market covers a broad range of personal and business financial needs, from everyday banking and payments to investing, budgeting and credit management. The services available have ...

For years, performance marketing in mobile has been concentrated within a small group of platforms. Meta, Google, and more recently TikTok have delivered scale, targeting precision, and operational ...

2025 marked a transition in mobile performance marketing, not because the industry resolved its structural challenges, but because teams adapted to them. After years of platform-driven disruption, ...

AI adoption in SaaS isn’t just hype it’s reshaping how teams build products, prioritise features, and define competitive differentiation. Based on a cross‑industry survey of founders, product leaders, ...

When Viktor Orlov stepped on stage at Business of Apps Berlin 2025, he opened with a small admission. Two years earlier, in the same room, his workshop had tried to explain too much. Too much theory.

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies and milk. The same applies to App Store Optimization (ASO) and paid marketing ...

Nearly every SaaS product is either integrating AI or planning to do so. However, the term “AI” has become so broad that it’s often misunderstood, especially by non-technical founders. Words like ...