Analytic Partners has acquired Analyx, a marketing analytics software and services company with a focus on Germany and Switzerland. Commercial details haven't been revealed. This acquisition ...

Integral Ad Science (IAS) has launch its AI-driven Total Media Performance (TMP) solution. By combining media quality and cost insights with IAS’ quality path optimisation, TMP aims to enable ...

The more than 3,000 staff at WPP Australia, including at GroupM, Ogilvy, Mindshare and Wavemaker, are about to have their working from home days cut. WPP is the first of the global advertising ...

Measurement and effectiveness supplanted the usual focus on programming and content in the 2025 upfronts, as agencies and advertisers call for more ROI from television networks. A launch date for ...

French beauty giant L’Oréal Groupe ANZ has appointed six agencies after a four-stage social services creative tender, AdNews can confirm.

Some things are inevitable during summer: sunshine, beaches, time with family, and getting in the car with mates for a 'Macca’s run'.