AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any growth in US ad spending this year.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Take Formula One, the fast-growing car racing sport popularized by a Netflix documentary series, “Drive to Survive.” There’s also an Apple film called “F1” coming out in June. But even Formula One, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

AI researcher Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...