In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit ...

Sigma, MiQ's new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

Can the IAB Tech Lab's Trusted Server really help restore publishers’ ownership of monetization and wrestle back control from ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up ...