Deep RiverRock, the Coca-Cola water brand, which is bottled in County Antrim, has launched a new campaign called ‘That’s Better’ Created by TBWA, the ad cuts through exaggerated claims often made by ...

Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of ...

This year’s 14 winners of the Cannes Young Lions competition has been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The competition aims to provide early-stage career ...

Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop ...

Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish ...

The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it ...

Thinkhouse founder Jane McDaid was among the speakers at the SXSW in the US. She was part of a panel discussion on youth powered disruption and sustainability with researcher Viv Chambers of Bricolage ...

The National Lottery creative review has been narrowed down to a shortlist of two creative agencies, Boys+Girls and Folk VML, and Oliver on the production side. Regarded as one of the country’s most ...

GroupM x Invention has rolled out a new campaign titled ‘Overwhelming’ for the Irish Refugee Council (IRC) which was selected through an agency vote. The ads aim to raise awareness and compassion for ...

CPM Ireland, the field sales company which is part of the Omnicom network, has been voted the international agency of the year at the Field Marketing & Brand Experience (FMBE) awards show in London.

A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female ...

The Sunday Times is removing the paywall on all content for two days this St Patrick’s Day weekend to allow readers free access to the newspaper. Over Saturday, March 15 and Sunday, March 16, readers ...