In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take ...

Alexa got so annoying that I stuffed most of my Echo speakers in a box. Could the new AI Alexa change my mind?

Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss Amazon's Alexa and Echo business, and ...

NEW YORK — The much-anticipated, top-secret name for Amazon’s new voice assistant proved to be almost the same as the old one ...

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

After nearly 20 years at Microsoft, Panay was ready to dive in.

There's scarcely a part of the company that is unaffected by AI,” said Vishal Sharma, Amazon’s VP of Artificial General ...

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually ...

Explore how Amazon Alexa+ will use generative AI to transform smart homes with personalized interactions and seamless device ...

People attend an event where Amazon on Wednesday, Feb. 26, 2025 unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user ...

The revamped Alexa uses large language models, including some developed by Amazon and others by Anthropic, the generative AI startup the tech giant has poured billions into. Alexa+ has a “model ...