In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take ...

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss Amazon's Alexa and Echo business, and ...

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ...

Explore how Amazon Alexa+ will use generative AI to transform smart homes with personalized interactions and seamless device ...

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually ...

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates NEW YORK -- ...

NEW YORK — The much-anticipated, top-secret name for Amazon’s new voice assistant proved to be almost the same as the old one ...

After nearly 20 years at Microsoft, Panay was ready to dive in.

There's scarcely a part of the company that is unaffected by AI,” said Vishal Sharma, Amazon’s VP of Artificial General ...