In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

NEW YORK (AP) — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic ...

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take ...

Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss Amazon's Alexa and Echo business, and ...

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

After nearly 20 years at Microsoft, Panay was ready to dive in.

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually ...

There's scarcely a part of the company that is unaffected by AI,” said Vishal Sharma, Amazon’s VP of Artificial General ...

Explore how Amazon Alexa+ will use generative AI to transform smart homes with personalized interactions and seamless device ...

Amazon is launching Alexa+, an upgraded version of its AI-powered assistant, designed to be smarter, more conversational, and ...

Amazon announced a new version of Alexa this week, enhanced with generative AI. It promises to give the voice assistant more ...

Alexa+ can order groceries from Amazon Fresh and Whole Foods Market, track purchase history, and remember recipes and dietary ...