Guide leverages Stream Hatchet’s influencer analytic and management capabilities to help creators understand campaigns and tactics to reach live streaming audiences The report highlights opportunities ...

Victoria Tollossa is a 2x founder, Grammy-nominated storyteller, and CEO of Illume, an executive branding agency helping ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Advertising and promotional expenses surged 37% to Rs ... to the role of Chief Business Officer (CBO), further signalling India's importance to Snapchat's global strategy. The platform is also ...

Meta CEO Mark Zuckerberg claims AI could overhaul the advertising process. AI may handle tasks from ad creation to audience analysis, he states. Businesses could set objectives without needing ...

Snap Inc. investors looked past a narrow quarterly earnings beat for the Snapchat parent to worry anew about the company’s advertising business. Snap SNAP late Tuesday spooked Wall Street by saying ...

GTA 5 set a new benchmark in entertainment marketing. Rockstar's innovative combination of hype, community building, and unorthodox strategies raised the bar. Here's an analysis of five ...

Effective marketing requires quick, visually-driven content that embraces Snapchat's ephemerality and authenticity to engage users. Brands must continually test ad formats and targeting strategies to ...

Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages ... Wendy’s head of advertising, digital/social and media, said in a statement.