Female athletes have launched a pointed critique of Nike through a new XX-XY Athletics advertisement, challenging the ...

Nike, the Michael Jordan-fuelled NBA sneaker behemoth, had a young Stephen Curry in a swish California hotel room and was ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

Revenues and stocks are down at Nike to begin the new year, and the company is making a change at the top of its leadership ...

Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

JAGUAR Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

Nike’s London Marathon ad used a phrase tied to Holocaust remembrance — sparking backlash and raising questions about ...

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

In their defiance, the “60 Minutes” journalists will be lauded by other journalists and opponents of Trump, much like Harvard ...