More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.