More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

WhatsApp will be launching three new features allowing businesses to advertise in-app. Here’s everything you need to know.

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...