As we head towards the end of summer, Halloween fans will start to see a number of signs that signal All Hallow’s Eve is approaching imminently, with one of the major signifiers being the debut of ...

For Halloween, General Mills is bringing back its beloved lineup of monsters cereals, but with a monstrously fun makeover. In a special collaboration to honor The Jim Henson Company’s 70th anniversary ...

MINNEAPOLIS--(BUSINESS WIRE)--This Halloween, spooky nostalgia meets innovative imagination as General Mills unveils a monstrously magical makeover for its iconic Monsters Cereal lineup. In a first-of ...

Cereal box toys turned breakfast into a self-gifting opportunity. For folks who grew up during the 1980s, these items might ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

It’s still summer for the better part of the next month. Before long, however, the leaves will begin changing colors, streaming services will push horror films to the forefront, and spooky season will ...

For their cereal box debut, members of TOMORROW X TOGETHER are featured alongside iconic General Mills cereal characters and appear as cutout standees on each box General Mills has partnered with ...

After earning monumental accolades from Unanimous First Team All-American to First-Team All-Big Ten during his time on the ...

Launched in 1991 on the heels of a famous film premiere, this cereal is remembered today for its spooky nuggets and somewhat ...

Ask Marty Gitlin to name his favorite cereal, and rest assured the answer he provides comes from years of thorough research that began when he just 8 years old. His passion for breakfast cereal goes ...

Count Chocula, Boo Berry and Franken Berry are reimagined in their fuzziest forms yet in celebration of The Jim Henson Company’s 70th anniversary Count Chocula, Boo Berry and Franken Berry step out of ...