Meta has begun rolling out ads on WhatsApp for the first time, starting with its Updates tab. The move also includes channel subscriptions and promoted content, all outside private chats.

WhatsApp will be showing ads in the Updates tab which is used by 1.5 billion people every day across the globe.

Officials say Whatsapp will gather some data on its users including location and default language to help determine which ads should be targeted. But the company says it will not target message ...

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The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

The days of “No ads! No games! No gimmicks!” are over. That was the slogan coined by one of the founders of WhatsApp, Brian ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.