Britannia NutriChoice, a biscuit brand, launched an innovative campaign in India to educate consumers about its unique selling proposition of 100% wholewheat biscuits, leveraging the trusted medium of ...

Coca-Cola, the beverage company, has implemented a comprehensive measurement strategy for experiential marketing that offers predictive elements as well as insights into effectiveness.

Through the lens of Midea and Yili, this session uncovers the strategies, challenges and opportunities behind successful globalisation journeys of Chinese brands stepping onto the international stage.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

The NHS (National Health Service) Blood & Transplant's "Waiting to Live" campaign aimed to increase the number of registered child organ donors in the United Kingdom, addressing a critical shortage in ...

UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, launched the "Child Wedding Cards" campaign in Pakistan to combat child marriage by directly engaging ...

Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...

Cheetos, a snack brand, revitalized its market presence in the United States by embracing its unique product characteristic, Cheetle, through the "It's a Cheetos Thing" campaign.

CMOs all too often struggle to communicate the value of creative brand-building to a C-suite audience; so how do we talk in a language that will cut through?

The MAAATE campaign aimed to empower men in the UK to challenge misogyny and intervene in instances of male violence against women by introducing a culturally resonant tool for intervention.

The authors of How Not To Plan, Sarah Carter and Les Binet, share cases from brands that used consistency over decades to become category leaders.