A wonderful thing happened just as The Drum sat down to interview Ralph Rijks, chief marketing officer of Just Eat, shortly ...

How do you make a B2B event that isn’t just another conference? It’s the question we kept asking ourselves as we built World ...

B2B marketers know LLMs are changing how buyers find them, yet most are holding out for a playbook that doesn't exist. In the ...

A petition to holding company Magnum, demanding it sell Ben & Jerry’s to a group of investors who support the brand’s “social ...

Rintje Barnes has a short brief for B2B brands trying to stand out in a crowded market. “Be willing to do something worth ...

BrewDog relaunches under new ownership with "Choose Craft" campaign, focusing on loyal fans and craft beer quality. New CMO ...

And increasingly, it should sit at the heart of advertising too. Now, why am I blabbering on about an NBA team from the 1980s ...

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Leila Woodington has one of the more unusual jobs in marketing. She’s promoting one of the world’s most famous technology ...

CTV is attracting significant political investment, but it’s not the only channel seeing changing demand patterns. It’s true ...

That small added audience is worth a lot if it’s the type that advertisers would pay to reach. For example, data from a quote ...

Consumer marketers who look at B2B tend to forget something basic, according to Hayley Romer. “They forget they’re still ...