For years, marketers have followed a reasonably familiar playbook for understanding whether their brands are visible online: ...

Nottingham Trent University’s new batchelor’s degree in content creation has sparked predictable debate, with critics ...

Consumer marketers who look at B2B tend to forget something basic, according to Hayley Romer. “They forget they’re still ...

These are some of the questions SheaMoisture is testing as it reconsiders how creative content translates into sales.

If you only read the headlines, you’d be forgiven for thinking agentic AI is sweeping through many of our planet’s largest ...

Dhar Mann, Advertising Week’s inaugural chief creator officer, emphasized the commercial potential of creators who earned ...

While The Drum was photographing a Bold Bean poster on the London Underground, a stranger stopped for a chat. Not to ask what ...

Kyle Poyar, founder and writer of Growth Unhinged, opened his panel at LinkedIn’s B2Believe by naming a tension he hears ...

Learn how to write effective creator marketing briefs. Data analysis reveals 4 rules: avoid the 3-second rule, let creators ...

Sadoun argues that the Omnicom-IPG takeover has concentrated competition at the very top of the global holding company market ...

Everything looks suitably majestic, until a surfer rides out of the water and carries on across the sand. Foster’s is having a laugh at beer advertising’s expense in ‘The Amber Nectar,’ a 20-second ...