Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance ...

An infographic (below) from ResumeBoostAI covers how to set yourself up for success. It explores tips across five key areas: ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Marketers know that people gravitate toward brands they relate to, and respond to marketing and advertising messages that in some way mirror their lives. Essentially, consumers will better connect ...

Starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...