Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

Western clothing brand Tecovas today, March 10, announced its latest marketing play: a 14-minute short film written and directed by Jeff Nichols, the critically acclaimed filmmaker behind films ...

To realize its follow-up to “Mom Song,” a memorable bit of marketing from the 2010s, Old Spice officially licensed Boyz II Men’s iconic “End of the Road.” The aptly-named R&B group’s lyrics have been ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.