Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

Western clothing brand Tecovas today, March 10, announced its latest marketing play: a 14-minute short film written and directed by Jeff Nichols, the critically acclaimed filmmaker behind films ...

To realize its follow-up to “Mom Song,” a memorable bit of marketing from the 2010s, Old Spice officially licensed Boyz II Men’s iconic “End of the Road.” The aptly-named R&B group’s lyrics have been ...