EssenceMediacom has been appointed by Warner Bros. Discovery (WBD) to lead the launch of the Max steaming service in ...

Uber Eats will deploy a brand campaign leveraging the Australian Open (AO) coverage as well as the power of Nine’s suite of ...

Derived from active accounts across Disney’s streaming ecosystem who have viewed ad-supported content for more than 10 ...

It came back. With time and patience, my grasp on being a leader in media returned. So, here are my lessons I want to share ...

Publishers and editors fear a steep fall in referral traffic, a potential killer of a significant portion of audiences for ...

Matt Stanton, the acting CEO of Nine Entertainment, took a stand to help save a teenage boy from being beaten by a gang in ...

Brands have started rolling out teasers for commercials to be aired at the 2025 Super Bowl next month. Among those paying up ...

Analytic Partners has acquired Analyx, a marketing analytics software and services company with a focus on Germany and Switzerland. Commercial details haven't been revealed. This acquisition ...

The more than 3,000 staff at WPP Australia, including at GroupM, Ogilvy, Mindshare and Wavemaker, are about to have their working from home days cut. WPP is the first of the global advertising ...

Integral Ad Science (IAS) has launch its AI-driven Total Media Performance (TMP) solution. By combining media quality and cost insights with IAS’ quality path optimisation, TMP aims to enable ...

Measurement and effectiveness supplanted the usual focus on programming and content in the 2025 upfronts, as agencies and advertisers call for more ROI from television networks. A launch date for ...