Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming.

The Network Communication Group (TNCG) has secured four key pitch wins through its lead agencies AGA-ADK and Equation Media across the region. The accounts include Aston Martin MENA, Saudi Arabia’s ...

In collaboration with independent creative agency JWI, Rheem has launched an ice cream truck to connect with communities in celebration of 100 years of operations. Rheem Middle East, a global ...

The Al-Futtaim IKEA campaign was launched on billboards, social media, an online audio track and a sustainability-driven ...

Tradeling kicks off Loewe Technology’s Middle East push with a high-impact, celebrity-backed campaign for the We.HEAR pro ...

The UAE is known for its unique skyline, luxury resorts and larger-than-life attractions. But recently, the country has been shifting gear, putting sustainable tourism at the heart of its hospitality ...

“World-building” has become one of the most talked about ideas in our industry. Everyone wants to create immersive brand experiences, build communities, launch run clubs, release drops, and move ...

Extend The Ad Network announces a new Board of Directors to drive innovation, agility, and strategic growth across the MENA region’s marketing and communications landscape. Extend The Ad Network, a ...

The Creative Studio, the in-house mastermind behind Careem campaigns, fully developed and produced the Udhiya campaign.