Visit Jebel Jais’ PEAK HEAT campaign uses wellness and nature to drive engagement and tourism during peak heat months.

Seedtag's Sherry Mansour takes a look at how neurocontextual advertising can tap into people's emotional moments for better ...

Expo City Dubai's James Bury says if sustainability were a brand, it would be over‑invested in awareness, under‑performing at ...

Marketing consultant Sarah Araigy writes on how marketers should leverage UGC for effective brand storytelling.

Minutiae Agency's Nitin Sushilkumar Itkyal writes on how creativity has evolved from craft to efficiency over the years in ...

The Montage partnership aims to broaden creative scope, adding areas such as character design, branded storytelling, ...

"We have found an incredibly creative and reliable ally in Michael, Pabz and their strong team," said Jane White, Founder, JW ...

Vodafone has re-appointed Dentsu’s Carat to its EMEA media planning and buying account, following a competitive pitch. Out of ...

The Miramax programme will provide training, mentorship, and production and distribution resources for both Arab writers.

FEM Arabia picked LPS for a digital-first rollout, led by a vertica music video, influencer-driven content and social media ...

VRAcademi, a Dubai-based immersive education and innovation hub, has appointed Blitz PR as its official public relations ...

Element's Sara Hamaideh shares how social media-first campaigns are driving trust, value and billion-dollar exits.