Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming.

The Network Communication Group (TNCG) has secured four key pitch wins through its lead agencies AGA-ADK and Equation Media across the region. The accounts include Aston Martin MENA, Saudi Arabia’s ...

In collaboration with independent creative agency JWI, Rheem has launched an ice cream truck to connect with communities in celebration of 100 years of operations. Rheem Middle East, a global ...

The Al-Futtaim IKEA campaign was launched on billboards, social media, an online audio track and a sustainability-driven ...

Tradeling kicks off Loewe Technology’s Middle East push with a high-impact, celebrity-backed campaign for the We.HEAR pro ...

W7Worldwide is an award-winning independent marketing communications consultancy, that has established itself as a prominent agency in Saudi Arabia. Our understanding of the local market combined with ...

Rudy Banholzer, managing director, Merkle MENA: Over the three years I have been working with her, Shenaaz has demonstrated her passion, focus for detail and, most of all, dedication to her clients ...

Julien Cavailles, regional commercial director, Teads MENA: Wael is a remarkable professional, driven by exceptional engagement and commitment to the tasks he sets for himself. Joining Teads in 2017, ...

“A real regional champion, Rawya has shaped into a growth-focused PR pro. Her efforts have led us to deliver great results with Facebook through various issues and leading community programmes locally ...