The topic of name, image and likeness sparks debate amongst generations of college sports enthusiasts. Regardless of what ...

Programs across the country have made significant investments in building NIL infrastructures to attract and retain top-tier ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern ...

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

Barkley showed love for his alma mater, but made it clear he won’t continue giving endless amounts of money to support what ...

The new agency vetting name, image and likeness deals in college sports reached an agreement that relaxes standards on player ...

The Boozer twin have taken a stylish step into the NIL world by inking a new deal with Crocs, joining a growing list of ...

The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

The deal opens doors for Bell to expand his platform, including plans to highlight local games and uplift youth in the ...

Cohen made an appearance on the McElroy and Cubelic in the Morning radio show and discussed Auburn's NIL and recruiting ...

New York Democratic lawmakers and sports law practitioners are monitoring whether Congress will enact NIL regulations, on ...