Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

For more complex requests that can’t be handled on-device, Apple is launching Private Cloud Compute. The cloud intelligence ...

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...