The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...