A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human ...

Starbucks Corp. has contacted private equity firms, technology companies and others as it considers options for its China ...

Starbucks (SBUX) focuses on cost efficiency, labor investments, and long-term growth amid its turnaround efforts.

Tech to enable humans to work better rather than tech for tech's sake! It'll never catch on- or perhaps it will if Starbucks ...

Starbucks began to segment locations by transaction volume and started testing in-store prioritization as it explored tech investments capable of improving order sequencing and behind-the-counter ...

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO Brian Niccol said on Tuesday, breaking with a wider industry trend to rely ...

but rather staffing the stores and deploying with this technology behind it does,” Niccol said during the call. Starbucks’s turnaround effort is on track, according to Niccol. However ...

The increased costs are mostly associated with staffing expenses and increased investments in store experience and technology. Shortly after Brian Niccol took over as CEO last September, he ...