Brigham Young Cougars forward Richie Saunders (15) yells to his teammates as the Brigham Young Cougars play the Alabama ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...

The Cougars are making waves in this year's tournament, achieving their first Sweet 16 berth in 14 years. With a record of 26 wins and just 9 losses, BYU has proven itself as one of the hottest teams ...

AJ Dybantsa was courtside at Prudential Center watching Richie Saunders and BYU get blown out by Alabama in the Sweet 16. But ...

NEWARK, N.J. — On his way to becoming the “Tater Tot King” and “Heir Richie” and landing an NIL deal with Ore-Ida, the potato-based company his great grandfather co-founded, BYU’s Richie Saunders did ...

According to On3, Cooper Flagg signed a NIL deal with Gatorade on October 29, 2024. Flagg was named the Gatorade Best Male Player of the Year in 2024. In a statement regarding his signing with ...

There's no bigger name in basketball than Cooper Flagg. The Duke freshman took over the college game this year by becoming the best player for the biggest brand in the sport, averaging 18.9 points ...

Lauren Betts signed an NIL deal with Under Armour. Under Armour announced the partnership through an X post, introducing the "Class of 2025". Betts joined C4 Energy’s “Bracket Breakers” NIL ...