Apple TV + is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new ...

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its ...

In another instance of a streaming service rebranding through removing or adding a tiny thing, Apple TV+ has dropped the plus ...

The erasure of Apple TV’s “plus” is a neat little metaphor for the contraction of streaming in general. Last year, the ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

If you subscribe to multiple streaming platforms, there's a good chance one of them has "plus" or "+" in its name. One of the ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Apple TV+ has officially announced its rebranding to Apple TV, ditching the name it has carried since its inception in 2019.

In what could be Apple's quietest and most subtle rebranding exercise in its history, Apple TV+ is slowly losing the Plus and ...