Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and planning tool.

Similar to how Amazon offers subscriptions to services like Starz and Showtimes, the idea is that you could sign up for services from Paramount Plus and Max directly via the YouTube app on your TV. However, the company struggled to integrate the paid ...

It should have been easy. YouTube in late 2022 began including in its app video-streaming services operated by other media companies, such as Paramount Global’s Paramount+ and Warner Bros. Discovery’s Max.

Amazon could soon face competition from YouTube, as the Alphabet-owned service works on making it easier to discover content from third party platforms.

For a few years now, YouTube has been gradually transitioning into a streaming service, albeit it hasn't been smooth and

Similar to how Amazon offers subscriptions to services like Starz and Showtimes, the idea is that you could sign up for services from Paramount Plus and Max directly via the YouTube app on your TV.