DeepMind's creative lead Lorrain enhances media with AI, working on projects with Marvel, Netflix, and teaching AI filmmaking at Columbia University.

As AI tech gets smarter it’s getting harder to spot the difference between content made by a human and what’s been dreamed up by an algorithm. Google, pushing the AI envelope itself, is aware of this and wants to help.

A big moment for AI was its 1955 coinage, but this year’s Nobel haul qualifies too. Laureate Geoffrey Hinton, famously ‘a man who never sits down,’ had computers mimic the human brain for ‘deep learning’ while Demis Hassabis set up DeepMind,

SynthID can watermark AI-generated content across different modalities such as text, images, audio, and videos.

The move gives the entire AI industry an easy, seemingly robust way to silently mark content as artificially generated, which could be useful for detecting deepfakes and other damaging AI content before it goes out in the wild.

Google DeepMind launches SynthID, a tool that embeds invisible watermarks in AI-generated text, enhancing transparency and combating misinformation.

Demis Hassabis — co-founder and CEO of Google DeepMind, and one of the world's top AI pioneers — says the technology's coming power has been clear for so long that he's amazed the rest of the world took so long to catch on.

What’s new: Google DeepMind has developed a tool for identifying AI-generated text and is making it available open source. The tool, called SynthID, is part of a larger family of watermarking tools for generative AI outputs.

The COO believes there are more AI breakthroughs to come from the company's pioneering AI lab

It’s not your typical stop-motion film when characters name pets after Sylvia Plath and read The Diary of Anne Frank — or when the story’s inspired by a quote from existentialist thinker Soren Kierkegaard.

The company conducted a massive experiment on its watermarking tool SynthID’s usefulness by letting millions of Gemini users rank it.