Inconsistency costs brands up to £470m this year, new research from System1 and the IPA suggests, with brands that demonstrate consistency counting the benefits of creative wear in through greater ...

It’s estimated that APAC accounts for 43% of total exports to the US: with tariff uncertainty wreaking havoc on business plans, now is the time to explore new avenues for growth.

Much has happened since our last forecast in November. A throng of new trade tariffs – with the prospect of more to come – introduced by the second Trump administration has constrained a trading ...

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

The Indian middle class lives in contradiction: rooted yet ambitious, frugal yet premium-seeking; brands must decode this very duality to build meaningful connections.

The Korean National Police Agency's Knock Knock campaign developed a safer channel for abuse victims to seek help in South Korea.

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology.

Brand building in a complex media landscape is the talk of the Croisette. Festival speakers, including McDonald's, Spotify, Dr Grace Kite, the IPA, and Tracksuit, join us to share about how to get it ...

This article advises how to identify spending patterns based on siloed strategies, pursue both “brand” and “performance” advertising, and generate the 'multiplier effect' in the context of Chinese ...