To boost perceptions of content quality and range, Channel 5 has rebranded to 5 across its linear, streaming and digital platforms.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...

Puma has pledged to reinvest “freed-up” resources from its efficiency programme into brand and product to complement its ...

Demand for brand consultants is up 68%, while demand for senior regional marketing managers is falling, according to ...

Marketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say ...

Back for its third iteration, the All In Census is asking the marketing industry to “help drive recruitment, retention and ...

The research from Spencer Stuart also shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024, a slight ...

Lauren Carrol will continue to look after marketing, while taking on responsibilities for people, digital, ecommerce, bars, ...

Vue brought its senior leadership into the process early and leaned on the expertise of colleagues to launch its gaming ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

The loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency said Domino’s UK CEO.