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Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large ...

While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi used a similar ...

“Once, full motion DOOH was only about putting a TV ad or trailer on a digital billboard. Then, brands began generating ...

In this episode the Campaign team chats to three of the night's big winners: Mother, which took home Creative Agency of the ...

The standard deadline is 3 April. Industry professionals in the advertising, experiences, media, marketing and tech sectors ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The company is rolling out a campaign in the UK and US for the chatbot as it tries to reduce its dependence on OpenAI. by ...

Channel 4’s former Equity & Inclusion lead Maria St. Louis has joined Guerillascope with the aim of broadening accessibility for under-served businesses within the ad industry. In more than 20 years ...

Campaign calls on government to bring in tighter regulation on OOH ads.

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...