As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content ...

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...

Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

The campaign was created by New Commercial Arts and ITV Creative. by Charlotte Rawlings ...

The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that ...

Agencies hail their “complemenary” assets and cultures.

Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

During peak periods, the pressure is on brands to maximise impact and drive results, but focusing only on quick wins can ...

The research showed campaigns like Aldi’s Kevin the Carrot and Coca-Cola’s Christmas trucks stand out for their timeless ...

Find out how partnership marketing strategies can help brands succeed in the travel market. The travel industry is evolving ...