Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...

Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...

These deals are possible because of the changing nature of how media agencies operate. There has been renewed scrutiny on ...

Target targets animal lovers with a pet influencer push, H&M holds onto “Brat Summer” with a Charli XCX collab—and more.

Atlantic New York pays tribute to repurposed marquees in latest work for the last Blockbuster store still operating ...

The coffin company’s creative director, Elan Gale, discusses the move from messaging innovation to product innovation ...

A new freelance network is enticing creatives to become investors in the businesses they then build.

There are signs that Gen Z has a love-hate relationship with social media and the news. About half of Gen Zers wish TikTok ...

The CW has been shifting its programming strategy since local broadcast giant Nexstar Media Group acquired a majority share ...

AI is turning data into signals that is transforming audio advertising into a targeting and personalization powerhouse for ...

Paul Basford of William Grant & Sons discusses marketing strategies and liquor industry trends on the Marketer’s Brief ...

Hyphenated started with a fundamental belief: People are greater than the boxes they’re placed in. Today, it manifests as a ...