Sky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave ...

In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to ...

While there’s no silver bullet, progressive businesses are setting out a roadmap to tackle the industry’s lack of ...

Having increased its marketing spend by 12% last year, the sportswear giant plans to ramp up investment in 2025 as its brand ...

Katherine Paterson will take on the marketing director role next month, more than a decade after she left the brand.

The relaunch of Never Knowingly Undersold contributed to a 6-point increase in the brand’s net promoter score and better ...

Marketing Week’s exclusive 2025 Career & Salary Survey has uncovered an ethnicity pay gap for full-time workers of 13.3%, up ...

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...

Puma has pledged to reinvest “freed-up” resources from its efficiency programme into brand and product to complement its ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Demand for brand consultants is up 68%, while demand for senior regional marketing managers is falling, according to ...