Whether stitched together by AI, IDs, or clean room collaborations, brands expect neutrality in how their data is handled. If ...

While some companies are expanding in advertising, the overall market faces challenges. WARC’s latest forecast downgraded ...

Powered by the learnings and outputs of IAB Europe’s Sustainability Standards Committee, it houses solutions that can support ...

The British advertising giant, whose portfolio includes J Walter Thompson, Ogilvy, and Grey, counts the US as its largest ...

TikTok Shop is launching in France, Germany, and Italy today (31st March), expanding its ecommerce footprint in Europe. The ...

MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is ...

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by ...

"Becoming an officially registered IAB TCF vendor is a significant milestone," said Sotiris Oikonomou, managing director of ...

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today ...

Founded in 2013, The Objective has become a benchmark in Spain’s online news publishing landscape. As part of its growth ...

The Autorité de la Concurrence ruled that Apple’s App Tracking Transparency (ATT) framework makes it more difficult for app ...