The Long Tail theory suggests that the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure niche offerings. Yet a new research paper by Wharton ...

How does a worker know what warrants a whistleblower response -- and how can organizations encourage those who want to report a misdeed to come forward? The whistleblower is back. Instances of ...

Using AI as a tutor is like keeping a big jar of cookies in the kitchen cabinet, says Wharton professor Hamsa Bastani. “You tell yourself that you’re just going to eat one, but it’s a slippery slope,” ...

In 2006, Andreas Widmer and his Seven Fund, a social equity venture fund, awarded Toms Shoes a prize as a model for an innovative enterprise solution to poverty. The award was given, in part, because ...

How do we know which of our successes and failures can be attributed to either skill or luck? That is the question that investment strategist Michael J. Mauboussin explores in his book The Success ...

New research from Wharton’s Henning Piezunka reveals a common mistake that businesses make when hiring a new manager into an established leadership team. You’ve carefully selected the right new ...

Colm Murphy, group strategy director for advertising agency Droga5, discusses the process behind a successful campaign and how to keep fresh ideas flowing. Colm Murphy is the group strategy director ...

Mortgage modifications during the Great Recession helped distressed borrowers keep their homes and accumulate more capital gains wealth, a new Wharton study finds. Mortgage modifications that helped ...

Researchers from Wharton and Penn have developed a unique framework to quantify common sense at both the individual and collective levels. Throughout human history, survival and the formation of ...

Wharton’s Barbara Kahn analyzes the downfall of Bed Bath & Beyond, which went from dominating the housewares market to filing for bankruptcy. Wharton marketing professor Barbara Kahn heard the death ...

New research on index investing recommends the inclusion of ETFs in retirement accounts as an alternative investment option to open-end mutual funds. Until recently, both ETFs and mutual funds ...

It’s a little like throwing a party that no one attends. When Gary Winnick founded Global Crossing in 1997, the demand for bandwidth to help more and more people surf the information superhighway ...