Funeral arrangements for the renowned tire shop owner, William "Bill" Simon, who was killed in a crash, have been made.

A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

Bill Simon, known for his memorable commercials promoting his Baton Rouge tire business, was struck and killed by a car earlier this morning. Longtime friends of Simon share his impact on the ...

BATON ROUGE, La. (WAFB) - Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week. A visitation for Bill will be held on Wednesday ...