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Univ. of Tennessee inks landmark NIL-powered Adidas deal
Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster 10-year deal that plans to make the Vols the brand’s flagship college program while paying its athletes for their name,
Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...
Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.
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Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.
15 Aug - It was reported that sports brand Nike USA is now suing Edison Chen and his company for a breach of contract. The ...
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