HBO marketing chief Mark Doumet tells TheWrap about embracing social media to turn "The Gilded Age" into must-see TV

HBO’s The Gilded Age completed the feat of a full season logging viewership growth every single week as the Season 3 finale tallied 5.0 million U.S. cross-platform viewers in its first 3 days of availability.

“The Gilded Age” Season 3 ended with another viewership win for HBO and HBO Max. Sunday’s episode of the HBO drama series posted another series high for the fifth consecutive week, gathering 5 million viewers across platforms in its first 3 days of availability, according to internal data from Warner Bros. Discovery.