Dale Earnhardt Jr., one of NASCAR’s most beloved drivers, retired from full-time racing in 2017. His career included 26 wins and two Daytona 500 victories. But while he stepped away mainly because of health concerns after several concussions in 2016,

Last year, Jackson challenged a trademark claim from Pro Football Hall of Fame quarterback Troy Aikman to put “EIGHT” on apparel and bags. Now, Jackson has turned to Dale Earnhardt Jr.’s pending trademark claim of a stylized No. 8 Earnhardt has used for his JR Motorsports race team.

Since then, Junior has run the #8 car in a race for the CARS Tour, a late model short track series in which Dale Jr. is a co-owner. And he’s also released merch featuring his #8 car that many fans associate with the Hall of Fame driver.