These sneakers are breathable, have springy cushioning, a molded sockliner for comfort, and feel great even after a long day ...

Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...

Perhaps the biggest story in basketball on November 24 regarded Golden State Warriors superstar Steph Curry's and Under ...

A report links Steph Curry’s split with Under Armour to the brand’s failure to land Caitlin Clark, signaling deeper issues ...

Editor’s note: Kaarin Vembar is obsessed with the luxury and apparel markets. She also has a sassy mouth so her managing editor decided to give her a column in an attempt to harness insight for ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...

Under Armour dropped a collection of women’s clothing today that is “moisture-infused.” “We infused our softest fabric with tiny moisturizing microspheres for all the hydration power of lotion … with ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

As the all-conquering U.S. women’s national soccer team prepares to defend its trophy in Australia and New Zealand starting Saturday, sportswear brand Under Armour UAA has made its own play for the ...

It was rather unexpected recently when news came out that Stephen Curry was leaving Under Armour. The Golden State Warriors ...

One of the biggest stories in the basketball world right now is the reports that Golden State Warriors superstar Steph Curry ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...